When I first heard about Missinglettr, my first reaction was that the name was misspelled. I looked a little closer and realized that the name and the spelling are very much connected! It caught my attention!
When I discovered that Missinglettr provides an automated social media scheduler that drips content for a year, I was sold.
Automatically turning blog posts into social media campaigns is a huge time saver. So, I signed up for an FREE Missinglettr account to see how it works.
This is my Missinglettr review to help you decide if it’s a good fit for you.
What is Missinglettr?
If you have a blog, use Missinglettr to create unique social media marketing campaigns that are spread out over ayear. Using your blog RSS feed, campaigns get created minutes after you publish a blog post.
And when I say unique, that’s exactly what I mean! The drip campaign pulls different content snippets for each social media post.
That’s not all!
Missinglettr also extracts different images from your blog content that can be used in combination with content excerpts.
It’s such a cool tool! Let’s dig in.
How to Promote your Blog Posts with Missinglettr
Usually if you promote blog posts, you have to log into each social media account and post a link to your content.
Missinglettr automates all that on five social media platforms:
- Google Plus
- Pinterest (beta)
Since I am using the free version, I am limited to one social media account. I selected Twitter.
It’s so easy to setup your Missinglettr account! Just add some information about your website including the RSS feed. You blog’s RSS feed URL will look like this:
Through your RSS feed, Missinglettr monitors you site for new blog articles and automatically fetches them to create a new campaign.
When I saw that, I thought, what could be easier?
That’s not even the best part! After fetching your article, a year-long campaign is created for you. You’ll receive an email to let you know that a campaign is waiting for you to review, edit and activate.
It literally takes about 5 minutes or less to schedule your posts for a year! I am loving this tool!
You just log into your account and under Ready to Review, click Review campaign for the one you want to review. The review process includes three steps.
Missinglettr Step 1: Adding Hashtags
The first steps is adding hashtags to your social media posts. You will see a number of hashtags that are already selected for you. You can delete those if they don’t apply and add your own.
I usually like to stick with 3 hashtags and not go too crazy.
For each hashtag, you’ll also see a popularity score indicated by the circles on the right. The higher the number, the more popular it is.
To delete a tag, click the trashcan icon.
To add a tag, type in the Add a Hashtag box and press enter.
Missinglettr Step 2: Content Review
This is the fun part! I love that Missinglettr create three times more text suggestions. For example, if there are 9 different posts in the campaign to be dripped over a 12 month period, then there are 27 text suggestions.
You can scroll through the text excerpt for each post to choose the one you want using the left or right arrows under Post Content.
This is a great advantage since you wouldn’t want every post to have exactly the same wording. As mere mortals, it’s a challenge for us to come up with this stuff!
You can also choose to use a Speech Bubble, Image or just Text. I like the Bubble, it give your social media post a unique character.
You can also change the quote that appears in the Bubble by using the arrows under Quote on the left.
And let’s not forget images. If you can choose to use an image or not. If you decide to use an image, you can scroll through those too to select the one you want using the arrows under Image.
Of course you can always just leave everything as-is and trust that Missinglettr’s natural language processing algorithms are doing a great job on their own.
So far, I am happy with the social media campaigns scheduled with Missinglettr. It’s doing a great job and saving me a bunch of time.
Missinglettr Step 3: Approve Campaigns
After you complete the Missinglettr content review step, you can approve your campaign. The start date appears automatically. Don’t put a stop date. If you do, and you have additional social media posts left in the campaign, they will not get posted.
Just leave the Stop Date as-is. There is an Activate Campaign button that I left out of the image (sorry!)
You are ready to go! A 12-month drip campaign courtesy of Missinglettr!
Adding Older Blog Posts to Missinglettr Scheduler
When you publish new blogs, Missinglettr creates automated campaigns that you can review and approve. Another cool feature that I love is you can add any past blog post too!
It’s awesome if you have an older blog post that could use some attention, especially if the content is evergreen.
Your older blog posts deserve to be part of a automated drip campaign too!
Adding past blog post to Missingletter is simple. It is a premium feature and you can upgrade at any time.
How to Add Past Blog Post to Missinglettr
It’s pretty easy. I used it to revitalize some older blog posts that are now getting the attention they deserve!
- If you haven’t done so already, upgrade to the Missinglettr Personal plan.
- Go to your Dashboard.
- In the upper right, click Add Blog Post.
- Enter the URL of the blog post for which you want to create a drip campaign.
- Click Next.
- Follow the steps to review the new campaign.
It’s simple to create social media drip campaigns in Missinglettr for new and old blog posts!
What does Missinglettr Cost?
Missinglettr pricing is very reasonable in comparison to other social media automation tools. They have three price plans and one of them is FREE!
With each plan, your social media campaigns get posted for an entire year. What is that worth to you?
I literally forgot I was using it one day! I checked my Twitter account and saw a few tweets that were posted from my Missinglettfr campaigns! I was so excited.
It is truly a set it and forget it type of social media scheduling tool.
- Missinglettr Free plan: Link 1 site, 2 new campaigns per month, 1 social profile
- Personal plan $15/month: Link 2 sites, 4 new campaigns per week, 4 social profiles
- Business plan $40/month: Link unlimited sites, 10 new campaigns per week, 10 social profiles
I recommend starting now with the FREE Missinglettr plan to see if it’s a good fit for your needs (don’t worry, no credit card required and you’ll love it!)
Not so Final Thoughts
Why should thoughts be final? Anyway, I am glad that someone shared Missinglettr with me. I love it so far and plan to move on to one of the paid plans.
It’s reasonable and more effective than some other social media automation tools I’ve used.