How to Repurpose Content to Get More Traffic

Coming up with new ideas for your blog posts is a challenge! We are constantly striving to create new and unique content for our blogs.

But …

Have you considered the value of content you have already written? What if you could use that existing content to drive more traffic and get more email subscribers?

You can!

When people discover new content on your site, the chances are they haven’t dug into some of your amazing older blog content.

You can get that content in front of a whole new audience by repurposing it.

It’s an effective way to drive traffic to your blog without the research and time it takes to write a new blog post.

Why Repurpose Blog Content?

Repurposing content on your blog can help you save time, grow your email list, and expand your audience at the same time! I love getting multiple benefits from a single, powerful content strategy.

Breathing new life into old blog content through other mediums can boost your online marketing substantially.

One of the key benefits is expanding your audience. If you are primarily a blogger, you are missing out on an audience that prefers other media platforms like video or imagery.

Let’s dig into some content repurposing methods that work!

How to Choose the Best Content to Recycle

Which blog content should you recycle? Do you just pick any piece of content or does a selection process work better?

Here’s how I choose the most effective content to recyle:

• Have you checked your blog analytics lately? Check out which posts are getting the most traffic. These are topics that are popular with your target audience because they have a deep interest in what you wrote about. These are great posts to recycle to other mediums so a whole new audience can find you.
• Have you written a post that is not as detailed as it could be? Find one on your site that you can add more quality information to, making it even more valuable to your readers. If the post was written a couple of years ago, perhaps there is some updated information that will improve the readability for the current year.
• Look at your evergreen content. Since evergreen posts are always relevant, you can easily convert it to other mediums to get even more attention.

3 Powerful Ways to Repurpose Your Content

Your target audience hangs out in various places online and also has individual preferences for how to consume content.

That’s why repurposing content can make a huge difference to help you fulfill your online marketing potential.

Imagine if you captured the attention of a new audience in different mediums and they subscribe to your email list? You can double or triple those numbers in no time!

Here’s 3 simple ways to repurpose existing content to other mediums.

1. Repurpose your blog post into a video

People are watching more video than ever before. Mobile YouTube users spent 40 minutes on average session, up more than 50% year-over-year.

That’s where you can really capture people’s attention. It’s one of my favorite ways to recycle content and it’s simple to do.

If you wrote an amazing blog post that is very popular with your audience, the hard work is already done. Now take that, grab your phone camera, and record a compelling video.

If your post is extremely detailed, you don’t need to record all that in your video. Take the most important highlights and give your audience the most valuable take away they can use.

Use a call to action where you direct viewers back to your site for more detailed information.

Before you upload your YouTube video, write a compelling headline and description with your keywords. This will help your video get found in YouTube search.

Read my helpful article about How to Optimize Videos for YouTube Search.

After you upload your video, go back to your existing blog post and embed the video. This will help people who land on your page but don’t feel like reading. They can watch your content repurposed in a video instead!

With over 30 million visitors a day, take advantage of the potential audience you can get your content in front of on YouTube.

2. Create a shareable infographic

Infographics are a creative way to tell a story using images. You can use infographics to explain a step-by-step topic, data, describe processes or something visual.

People love consuming content in a visual form and infographics can help simplify it for them.

For example, Dr. Axe does an amazing job of condensing a lot of information into an infographic which is simple to read when I’m short on time or don’t want all the details.

Most of his blog posts include infographics similar to the one above. He gives all the highlights of the article in an easy to understand visual format.

The good news?

People love sharing this type of content in social media.

It’s not difficult to recycle content into a simple infographic that you can share in social media.

• Use online tools like Canva, PicMonkey, Infogram or Piktochart.
• Take the important highlights of your content to include in your image.
• Submit your completed masterpiece to infographic directories as well as your social media networks.

3. Create a free eBook or guide from existing content

You will love this tip because you can recycle your content and grow your email list at the same time!

Take some of your AMAZING blog posts and repurpose them into an eBook. You can do this in two ways:

• If you wrote a very lengthy posts, create an eBook with the highlights or a checklist. Make it available for readers to download on the post that your recreated it from. Sometimes people don’t want all the details but they will read a PDF later with some key points.
• If you have a few popular posts, create an eBook that includes a round of all of them together. You can call it something like “Best of the Blog”. Add a few elements to the eBook like links to other resources.

Once you have your eBook ready, create an email optin form so you can collect your reader’s email address in exchange for downloading the ebook.

If you don’t yet have an email provider, here’s my two favorites. I wrote a review on each one that you can read to see which one is good fit for your email subscription needs:

• Aweber
• ConvertKit

Creating freebie ebooks is a fantastic way to build your list and reuse your existing content!

Final Thoughts

Blog content is just one content marketing strategy. Expand your marketing effort to other media channels by reusing your existing content.

Start using some of the methods I described in this post to get your content out to a wider audience.

Which of these repurposing strategies have you used? Which new one will you try? Tell us in the comments!